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1. Introduction
Activation Hero (activationhero.com), operated by Legal Rocket LLC, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit or make a purchase from our website. By using our site, you agree to the practices described in this policy.

2. Information We Collect
When you make a purchase or create an account, we collect:
Name and contact information (email address, phone number, shipping and billing address)
Payment information (processed securely — we do not store full credit card numbers)
Account credentials (username and password)
Order history and purchase details

We also automatically collect certain technical data when you visit our site:
IP address and general location
Browser type and device information
Pages visited, time spent, and navigation patterns (via analytics tools)
Referring URLs

3. Cookies and Tracking Technologies
We use cookies and similar tracking technologies on our website for the following purposes:

Necessary cookies: Required for the website to function, including keeping your shopping cart active and maintaining your login session. These cannot be disabled.

Analytics cookies: We use Google Analytics and PostHog to understand how visitors use our site (pages visited, session duration, navigation paths). This data is aggregated and anonymized where possible. These cookies are only set with your consent.

Advertising cookies: We may use cookies for advertising personalization and performance measurement. These are only set with your explicit consent.

When you first visit our site, you will be presented with a cookie consent banner allowing you to accept, reject, or customize your cookie preferences. You can change your preferences at any time by clicking the cookie icon in the bottom-left corner of any page.

4. How We Use Your Information
We use the information we collect to:
Process and fulfill your orders
Send order confirmations and shipping notifications
Respond to customer service inquiries
Send promotional emails and newsletters (you may unsubscribe at any time)
Analyze website traffic and improve our site and product offerings
Comply with legal obligations

5. Third-Party Service Providers
We share your information only with trusted third parties necessary to operate our business:
Shift4Shop — our e-commerce platform provider
Payment processors — for secure transaction handling
Google Analytics — website traffic analysis (analytics cookies only, with consent)
PostHog — product analytics and session insights (analytics cookies only, with consent)
Email marketing providers — for newsletters and promotions
Shipping carriers — to deliver your orders

We do not sell your personal information to third parties for their own marketing purposes.

6. Your California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
Right to know what personal information we collect, use, disclose, and sell
Right to delete your personal information
Right to correct inaccurate personal information
Right to opt out of the sale or sharing of your personal information
Right to limit the use of sensitive personal information
Right to non-discrimination for exercising your privacy rights

To exercise any of these rights, contact us at the email address below. We will respond within 45 days.

7. Do Not Sell or Share My Personal Information
We do not sell your personal information. If you wish to opt out of any sharing of your data for cross-context behavioral advertising, you may do so by:
Using our cookie consent banner to decline advertising cookies
Enabling the Global Privacy Control (GPC) signal in your browser (Brave, Firefox) — our site automatically honors this signal
Contacting us directly at the email below

8. EU/EEA Visitors (GDPR)
If you are located in the European Union or European Economic Area, we process your personal data only with your explicit consent or on another valid legal basis. Non-essential cookies (analytics, advertising) are blocked until you provide consent via our cookie banner. You have the right to access, rectify, erase, or port your personal data, and to withdraw consent at any time. To exercise these rights, contact us at the email below.

9. Data Security
We use SSL encryption, secure servers, and firewall technology to protect your personal information. Payment card data is handled by PCI-compliant payment processors and is never stored on our servers.

10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements. You may request deletion of your data at any time by contacting us.

11. Children's Privacy
Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

13. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Activation Hero
Legal Rocket LLC
Sheridan, Wyoming, USA
Website: activationhero.com

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